Comments on: Trade Show Lead Generation, What’s Next http://www.tradeshowleads.org/trade-show-lead-generation-whats-next/ Just another WordPress weblog Tue, 20 Oct 2009 17:26:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Thimmesch http://www.tradeshowleads.org/trade-show-lead-generation-whats-next/comment-page-1/#comment-60 Michael Thimmesch Tue, 20 Oct 2009 17:26:56 +0000 http://www.tradeshowleads.org/?p=60#comment-60 Alex, Thanks for calling attention to this crucial issue. So much effort gets put into getting a great exhibit and a team of booth staffers to the showfloor, that once the show is over, "trade show fatigue" sets in and the leads get pushed aside in favor of all the other work that was piling up during show preparations and execution. Now the tide appears to be shifting from just generating leads blindly at trade shows, to focusing on generating quality leads and also having a complete follow up program in place for after the trade show. Michael Thimmesch Skyline Exhibits Alex,

Thanks for calling attention to this crucial issue. So much effort gets put into getting a great exhibit and a team of booth staffers to the showfloor, that once the show is over, “trade show fatigue” sets in and the leads get pushed aside in favor of all the other work that was piling up during show preparations and execution. Now the tide appears to be shifting from just generating leads blindly at trade shows, to focusing on generating quality leads and also having a complete follow up program in place for after the trade show.

Michael Thimmesch
Skyline Exhibits

]]> By: Lead Generation - On the trade show floor | Trade Show Leads http://www.tradeshowleads.org/trade-show-lead-generation-whats-next/comment-page-1/#comment-11 Lead Generation - On the trade show floor | Trade Show Leads Sat, 09 May 2009 17:07:07 +0000 http://www.tradeshowleads.org/?p=60#comment-11 [...] Trade show lead generation next steps [...] [...] Trade show lead generation next steps [...]

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